BMW RA Regions Program
The Regional Director program is an integral component of the BMW Riders Association’s outreach to the local community. Through the program’s dedicated group of club contributors, the Regional Directors perform two critical functions:
1. Establish relationships with local chartered clubs and participate in other local events. In essence, the Regional Directors go to events where motorcycles riders congregate and use these opportunities to increase brand awareness and solicit new members for the RA.
2. Foster relationships with BMW dealerships to promote club events, national rallies, and the RA ad-exchange program. The objective is to solicit new RA memberships through collaboration with dealerships.
To identify Regional Directors in your area, please see below. If you would like to become a Regional Director, please submit a request to our Regional Director Leaders here.