If you're serious about your riding , you're in the right place. The BMW RA is an international community of BMW riders focused on the machine, the marque and the company that makes it all work. It is our mission to enhance the BMW motorcycling experience for our members and provide a forum on the history, current offerings and the future of the marque. We're glad you're here.
The BMW Riders Association (RA) is one of the two organizations that grew out of one national BMW motorcycle club formed over 30 years ago. The other group, the BMW MOA, has evolved into a club with a large touring story magazine and an even larger annual rally. RA, in turn, has become the club for those interested in the whys and wherefores of the company itself, motorcycle riding, and a more intimate and friendly atmosphere at their annual events. The RA's magazine, On the Level (OTL) is highly opinionated, and oft-quoted, even in the commercial press. OTL also pays close attention to the European bike press and intrigue within BMW AG around the world. Close attention is paid to new model R&D, as well as to nuggets of past model history. RA also enjoys very close ties to the Vintage BMW Owner Ltd. club.
BMW RA is further distinguished by its "Right Attitude" among its club officers. There are no big shots or political intrigues within RA. "VIP" behavior is actively discouraged, and elected officers are required to be accessible to all members at all times.
RA is a full member of the International Council of BMW Clubs based in Munich and, as such, is the second largest BMW motorcycle club in the world. Size, however, is not a goal in itself for RA. OTL will, on occasion, air opinions that knowingly cost the club members (e.g., debunking "Loud Pipes Save Lives"). RA's prime directive is to trumpet BMW riders values and to have fun doing it.
RA's relations with BMW MOA have evolved from cold to cordial, while RA's relations with BMW of North America have evolved from distant to close. Even BMW Sparte Motorrad's spokesman Hans Sautter has visited OTL Headquarters. OTL has furnished copy not only to BMW Magazine and the BMW Club Journal, but also to Motorcyclist, Rider, Motorcycle Consumer News, City Bike. Winding Road Motorcycle Times, and the Washington Times.
RA is not under the illusion that its methods are for everyone, but we think we are the ticket for the "serious BMW rider." He or she may not agree with us, but they ignore us at their peril.